Lifespace x Australian Open
Brief
Our task for this Lifespace and Australia Open partnership was to essentially rebrand the overall gut microbiome from highly scientific and quite gross visual base into an approachable and tactile world, with our hero, James Dean styled tennis ball biome taking centre stage.
Agency: Wunderman Thompson
Sound: Smith & Western
FutureDeluxe Team
Creative Director: Adrian Lawrence
Artists: Conlan Normington, Matt Hopkins, , Harry Warne, Jordan Booker, Rich Nosworthy
Production: Tanya Curnow, Catherine Terracini
