AGDA Awards 2017 Finalist
Knog needed a video to launch their new bike bell, the Oi. A revolutionary new bike bell that doesn't look or sound like any bike bell you've seen or heard before. The video needed to feature the the bell's beautiful tone and sexy shape but most importantly, it needed to adhere to Knog's ethos, to create 'unboring' things.
To launch the bell we created a piece of music using only the Oi bells (manipulated to within an inch of their lives), a few Knog locks and a bike wheel. We then created a music video illustrating what happens once you ring an Oi. As soon as the bell is rung, the world around you is slowly transformed into a hedonistic, pleasure obsessed stew of bells, burgers and bass.
Huge thanks to Sam at Knog for kicking off this crazy project!