Completed at FutureBrand
Brand Identity Credits:
Creative Director: Mick Boston
Design: Ed Hall, Ekaterina Leontyeva
Motion: Conlan Normington
Brand Launch Video
Storyboard, Design, Animation: Conlan Normington
Australia’s largest financial institutions have been working together to build a new infrastructure for real-time payments; an innovative platform designed to revolutionise payments in Australia for everyone, from innovative fintechs to everyday families.
We developed the brand idea ‘Open for Progress’ and expressed it with a brand identity underpinned by simplicity and neutrality. At first glance, the brand appears to be an inconspicuous box, but this box can unfold and flex to tell any story that needs to be told.