Completed at FutureBrand
Design Director: Josh McGregor
Concept & Storyboards: Conlan Normington, Larissa Lal-Ponini, Katie Byrnes
Script: Conlan Normington, Larissa Lal-Ponini
Conlan Normington - Women & Super, Contributions, Insurance
James Lake - All of the other videos
Animation: Conlan Normington
Account Directors: Bridget Ashley, Tanya Sulewski, Larissa Lal-Ponini
Sound Design: Sean Holmberg
Our brief was to create a set of explainer videos for Hostplus that would break down key superannutaion topics in a quick, concise and engaging way. The videos would then act as a 'Super 101' guide for anybody who wants to learn more about the different elements of super.
Hostplus is an industry super fund focused on serving the industries of tourism, hospitality, recreation and sport. This gave us an abundance of interesting occupations and activities to draw inspiration from. We decided to pair each of the superannuation topics with an activity from one of these industries.
What better way to describe consolidating lost super than by comparing it to finding all your lost socks? Or likening choosing an investment plan to choosing the right pizza?
The Super 101 Series videos