Telstra needed to refresh their identity communicate their aspiration to build a brilliant connected future. My role to animate the endframe for the new identity system so that it could be easily rolled out for the many different applications necessary.
Completed at Interbrand
For the release of the new Telstra TV product, Interbrand worked with Telstra to create a brand that felt distinct from the masterbrand but still adhered to its principles of light, colour and luminosity. My role was to create a short loading animation that could be easily looped and a screensaver that brought the packaging design to life.
Completed at Interbrand
The identity for the South Pacific Island Tourism Organisation (SPTO) drew on weaving as the key platform of expression, one of the few customs shared by all of the islands in the region. We created a motion system that used a weaving movement to show different words that described the hospitality of the people within the region.
Completed at FutureBrand
4A’s role is one of an interpreter, provoking conversations and challenging audiences through the contemporary art it shows. The brand takes descriptions of artists’ work and translates them through various regional languages. Each translation creates a slight shift in the original meaning of the work, adding new and challenging ideas of what the work means. My role was to visualise this continual translation of ideas and statements through motion. Showing an infinite strip of translations.
Completed at FutureBrand
Space station is a hot-desk workspace for SME’s, start-ups and visiting interstate clients. Drawing from the name we created an anti-gravity identity in which everything effortlessly floats.
Completed at FutureBrand