Created with BBC Creative and Superunion
Role: Design and Animation
Kijek & Adamski
Alex Baranowski (Composer)
Aardman (Currently in production)
Huge thanks to the team at Superunion
Executive Creative Director - Stuart Radford
Creative Director - Katherina Tudball
Designer - Erik Brattested
Strategy Director - Andi Davids
Account Director - Suzanne Neal
Executive Creative Director - Laurent Simon
Creative Director - Susan Ayton
Planner - Rosanagh Ker
Project Manager - Phoebe Bibbings
Producer - Georgina Meirick
A very unexpected email arrived in the inbox earlier this year. BBC Creative and Superunion were working on a set of new idents to refresh the BBC Two channel’s identity for the first time in 20 years. Collaborating with some of the best studios and talented motion designers on the planet. Somehow, they wanted me to design and animate two of the idents.
The first ident needed to complement content that looks at familiar problems from a new viewpoint. Showing eye opening documentaries that challenge your opinions and force you to take another look.
To translate this into the ident, we created an infinite shape that’s always evolving with infinite combinations of the 2 curve morphing, twisting and changing. Each time you see the shape, it appears differently, as your opinions and views change while watching the content.
I still can’t believe I was lucky enough to be involved in such a project, it’s been an amazing process working with BBC Creative and Superunion to explore and refine the final result.
Full Set of Idents
Style frames and tests