Completed at Interbrand
Creative Director: Oliver Matlby
Designers: Conlan Normington, Tom Carey
Animator: Conlan Normington
Production: Felicity Douglas
Interbrand Australia was recently asked to rebrand the Australian Theatre for Young People, a theatre company that has been bridging the divide between young people and professional theatre practice since 1963.
The identity solution was built around the idea of “Stages of Development” – which speaks to educating and encouraging young people by visually representing the process in creating theatre.
The 2014 trailer conveys the development of each production by integrating elements of the scripts, workshops, concepts and rehearsals in a chaotic but structured tour through the season. The film cuts between this development and the polished worlds in which the ATYP performances exist, showing the contrast between the areas in which ATYP operates.