Completed at FutureBrand
3D Design and Animation: Conlan Normington
Brand Strategy and Identity: FutureBrand
AirTrunk is an Asia-Pacific start-up that builds hyperscale data centres supporting some today’s most influential tech companies. Inside the four walls of the data centre are the insights and data that will drive the products and services of tomorrow.
The brand identity tells the story of this data, represented by circles and squares that morph and fuse together into a 3D visualisation of the data centre. Horizontal and vertical lines representing this fusion of data and insights are wrapped around the server rooms.
We created a brand toolkit comprising of different viewpoints from within the data centre to be used across all the applications as well as a video to introduce the new brand.