Completed at Interbrand
Creative Director: Oliver Maltby
Concept & design: Conlan Normington, Tom Carey
Animation: Conlan Normington
Production: Rachel Corponi
Medibank approached Interbrand to create a 30 and 15 second TVC explaining a fairly complicated new product that ahm had released while effectively launching the new brand to the Australian market.
We found that using the simple pie chart was the clearest, quickest way to simplify the product so that it was instantly understood by the audience in 15 seconds. The subtle professor character shows off parts of the new brand without appearing oversimplified or boring. It was a challenge bringing this personality to a toilet door man using mainly his movement and mustache to communicate his character.
Animation style test