Completed at Interbrand. View rebrand case study.
Creative Director: Ben Miles
Design: Dan Ingham, Josh Roseberg
Animation: Conlan Normington
The ADC (Australian Design Centre) has been one of Australia’s leading arts and design institutions for the last 50 years. Yet 2015 saw them caught at a crossroads – were they an art gallery, creative think tank, or something else entirely? ADC needed to revolutionise Australian education – to inspire the next generation of Aussies to think differently, and equip them with the design thinking skills needed to change the world. But for that to happen, their brand (and business) had to change, too.
Having established kids as ADC’s new primary focus, we needed to find a way to communicate with them (without excluding our other audiences). So we created a colourful and customisable identity system, inspired by building blocks – the universal symbol of creativity, discovery, and learning through play.
To launch of their new brand and identity, the ADC needed to a video to help show the changes they are making and the new direction for the business.